a Plan for Growth
Before they were Aprende Institute, online learning platform Gastronómica Internacional excelled at offering specialized culinary diplomas. Ready to scale their business beyond the culinary sector, they needed a new brand name, identity, and mark that could scale too.
Born from an in-depth Brand Architecture study, new name Aprende Institute bolsters academic credibility and flexes as needed. Now when the platform adds new programs, aka “schools,” sub brands are purpose fit under the master brand.
Guiding the user journey
An emotionally inspiring tagline and unmissable modern collateral were just part of the branding package. Since Aprende.com is the heart of their business, we crafted extensive Digital Brand Usage Guidelines that would inform their online ecosystem, from digital marketing to the consumer-facing website to digital development of the learning platform itself.
As a result, as consumers enter Aprende Institute for one course, they’re welcomed into a cohesive environment that’s optimized to seamlessly transition them across schools and product offerings.